The Show-Up Engine: Meta ads judged on calls that actually show up, not leads.
If your ads fill your calendar but not your bank account, this page explains why, and what we do about it in 30 days.
$299 for month 1 · fully refunded if you don't meet the fit criteria
Your cost per lead is lying to you
Here is a pattern we see all the time. An ad account reports a great cost per lead. The calendar is full. And very little of it turns into revenue.
Illustrative example, not a client result| Stage | Number | What it costs |
|---|---|---|
| Ad spend | - | $2,000 |
| Leads | 238 | $8.40 per lead |
| Calls booked | 41 | $49 per booking |
| Calls that showed up | 12 | $167 per showed call |
| Sales | 2 | $1,000 per client |
Same ads. Same month. The number that matters is twenty times the one on the dashboard.
When you tell Meta to get you leads, it finds the people most likely to fill in a form: freebie collectors, people who book at 11 pm and forget by morning. It's very good at that. That's the problem.
Why the usual fixes don't work
- New creative. Better ads still get judged on the wrong number.
- More budget. Buys more of the wrong people, faster.
- Another agency. Most of them report cost per lead too.
The fix isn't in the ad. It's in what you teach the algorithm to look for.
One number: cost per showed-up call
- Feed Meta the right signal. Your pixel and Conversions API report when someone books and, more importantly, when they show up or qualify. Meta learns from buyers, not form-fillers.
- Put friction in the right place. A short application before the calendar, confirmation and reminders. Fewer bookings, far more shows. Cost per lead goes up; cost per client goes down.
- Judge ads on the bottom of the funnel. The ad with the 'worst' cost per lead is often the one bringing buyers. Most accounts switch it off on day three. We don't.
Who's behind it
I'm Prathamesh Chavan, founder of GrowEIT. I run Meta ads and build the funnels behind them, including the paid-application funnel my own business runs on.
"We expected 200 to 300 leads from the campaign. GrowEIT delivered 600 qualified leads."
Avinash Deshmukh, Founder, BoldNet · read the case study
The 30-Day Show-Up Engine Pilot
- Apply and pay $299. That's your first month's fee.
- Fill in the onboarding form (5 minutes) and give view-only access to your Meta ad account.
- Show-Up Engine Fit Call (30 minutes). We check you meet the criteria below and agree a showed-call target.
- You meet them: the pilot starts that day. You don't: full refund within 3 working days.
- From month 2: $1,000 a month, month to month, cancel any time.
In the 30 days
- Meta campaigns rebuilt around showed-up calls
- 8 to 12 new ad creatives
- Tracking fixed between ad, funnel and calendar
- A weekly report on cost per showed call, not vanity numbers
- Direct access to Prathamesh on WhatsApp and email
Our promise: if we miss the showed-call target we agree on the Fit Call, your second month is $299 again instead of $1,000. We don't promise income; nobody honest can.
$299 for month 1 · fully refunded if you don't meet the fit criteria
We only accept coaches who…
- can spend $1,500+ a month on Meta ads, separate from our fee
- sell coaching, consulting or a course through calls or applications
- have an offer of $1,000+ (or a proven lower-ticket offer with volume)
- have a landing page and a booking calendar, or are happy for us to set them up
- have a Meta ad account in good standing
- have someone who takes the calls and follows up within 24 hours
- are the decision-maker, and will be on the Fit Call
- aren't selling income guarantees, crypto/forex signals, MLM or medical cures
- will give view-only access and commit to the 30 days
If you don't meet these on the Fit Call, you get the full fee back. No awkward conversation.
Questions
Is the pilot fee refundable?
Yes, in full, if you don't meet the fit criteria on the Fit Call. Once you're accepted and the pilot starts, it's your first month's fee and work begins that day.
Is the ad spend included?
No. Ad spend goes from your card to Meta. Our fee is only for running and fixing the engine.
Is there a contract?
No long contract. After the pilot it's month to month; cancel with 7 days' notice before the next billing date.
Do you guarantee results?
We guarantee the work and the reporting, and if we miss the agreed showed-call target, month 2 costs the pilot price again. We don't promise revenue or income.
Where is your team?
In India. We work your hours for calls and reply on WhatsApp the same day.
What access do you need?
View-only partner access to your Meta ad account before the Fit Call, and later your calendar/CRM. We never need your passwords.
$299 for month 1 · fully refunded if you don't meet the fit criteria
Terms & refund policy · Privacy policy · prathamesh@adgenie360.com
This site is not part of Facebook or Meta Platforms, Inc. and is not endorsed by Meta. No results or income are guaranteed; every business's offer, sales process and numbers are different.
Apply for the Show-Up Engine Pilot
Enter your details, then pay the $299 month-1 fee on the next page. Not a fit after the Fit Call? Full refund.